Pricing · Clay

Clay pricing in 2026: what you actually pay per month

Clay’s first paid plan, Launch, costs $185 a month on monthly billing; the $167 shown first is the annual price. It buys 15,000 actions that expire every cycle and 2,500 data credits that stop rolling over at twice the monthly amount. Below: the real cost of an enrichment, and of the same work in Emelia.

At a glance

  • Limit: Launch is $185 a month billed monthly; the $167 shown first is annual.
  • Limit: Two meters: an action tier plus a data credit tier, priced separately.
  • Limit: Actions expire every billing cycle. Data credits roll over only up to 2x the monthly amount.
  • Limit: Cancel, and at cycle end your balance drops to the new plan’s rollover limit. Free has none.
  • Limit: Two published costs per work email: 1 credit + 3 actions (calculator) or 0.5 credit + 1 action (help center).
  • Strength: Unlimited seats, and nothing charged when an enrichment finds nothing.
  • Strength: A permanent Free plan, and a 14-day trial on paid plans.
  • Limit: The Sequencer sends email only: LinkedIn needs a HeyReach or La Growth Machine account.
Top of Clay’s home page: an illustration, its tagline, a free trial button and a demo buttonEnlarge the screenshot
Clay home page, read on November 4, 2026Captured on November 4, 2026, source: clay.com
clay.com

Clay’s plans and what each one includes

In US dollars. Each paid price is an action tier plus a data credit tier; entry tiers shown.

  • Free

    $0

    • 500 actions and 100 data credits a month
    • Unlimited seats, up to 200 rows per table
    • No phone numbers, no rollover

  • Launch

    $185 a month ($167 billed annually)

    • 15,000 actions ($60) + 2,500 data credits ($125)
    • Phone enrichment and job change signals
    • Email campaigns with the Sequencer
    • Up to 50,000 rows per table

  • Growth

    $495 a month ($446 billed annually)

    • 40,000 actions ($205) + 6,000 data credits ($290)
    • CRM sync, HTTP API, webhooks
    • Mailboxes and domains bought for the Sequencer

    The same 40,000 actions cost $150 on Launch.

  • Enterprise

    Custom quote

    • Custom volumes and credit budgeting
    • Up to 15% of the prior year’s credits rolled over on renewal
Clay pricing page on monthly billing: Free, Launch at $185 a month, Growth at $495 a month and Enterprise on quote, each with an actions tier and a data credits tierEnlarge the screenshot
Clay pricing page, monthly view, read on November 4, 2026Captured on November 4, 2026, source: clay.com
clay.com

Prices checked on November 4, 2026 at clay.com/pricing.

What the price hides. Actions reset every cycle, used or not. Data credits stop piling up at 2x the monthly amount; top-ups cost 30% more. A fully enriched record takes 6 to 20 data credits (help center), so $0.30 to $1.00 at $0.05 a credit before actions: Launch’s 2,500 credits cover roughly 125 to 415 of them (our math).

What you actually pay per month

Monthly billing on both sides. Clay: the cheapest tiers that cover the volume. Emelia: the plan needed plus the smallest credit subscription.

Swipe the table to see every column.

SetupClayEmeliaWhat to compare
Solo rep, 1,000 work emails a month, no sending$185 (Launch). Free covers about 100 emails.€19 (excl. VAT): 1,000-credit subscription, no planAt least 12,000 Clay actions vanish unused at the end of the cycle. Emelia credits stay valid a year.
Solo rep sending to 300 new contacts a month, email plus LinkedIn$185 (Launch) for email. LinkedIn: a HeyReach or La Growth Machine account, billed separately.€56 (excl. VAT): Start €37 (3 mailboxes, 1 LinkedIn account) + €19 of creditsOne sequence for both channels, against two tools and two bills.
Team of 3: 5,000 new contacts a month, email plus LinkedIn$185 to $440, depending on which Clay cost per email applies. LinkedIn on top, in another tool.€146 (excl. VAT): Grow €97 (up to 50 mailboxes, 3 LinkedIn accounts) + €49 for 5,000 creditsAbout 20,000 emails a month, so around 45 inboxes at Clay’s guideline of 20 a day each. Clay doesn’t publish how many you can connect.

Clay pricing page read November 4, 2026, calculator November 3. Clay bills in dollars, Emelia in euros: no conversion. Neither charges for a search that finds nothing.

Where Emelia fits

Clay is built for data teams: 150+ providers, an AI research agent, CRM syncs; its help center aims the Sequencer at Marketing Ops and Sales Ops rather than individual reps. If your job is getting a list in front of prospects, most of that sits idle while two meters run.

Emelia starts from the campaign: the email finder sits in the same tool as a sequence that mixes email, LinkedIn and call steps (multichannel outreach). One counter: 1 credit per email found, 50 per mobile number, searched across several providers and charged only when found.

Credits cost from €19 (excl. VAT) a month for 1,000 and stay valid a year after purchase, even after you cancel. Plans add sending: Start at €37 (excl. VAT) with 3 mailboxes and 1 LinkedIn account, Grow at €97 with up to 50 mailboxes and 3 LinkedIn accounts. Neither tool charges per seat: the gap is in what you still own at month end.

Clay alternatives, priced on November 4, 2026

  • Emelia

    Our tool

    Teams that find contacts and run the campaign in one tool.

    Entry priceFrom €19 (excl. VAT) a month for 1,000 credits; plans from €37 (excl. VAT) a month

    • Credits valid a year after purchase, even after you cancel
    • 1 credit per email, 50 per mobile, only when found
    • Email, LinkedIn and calls in one sequence
    • No per-seat price
    See the screenshot (November 4, 2026)
    Emelia credits block: €19 a month for 1,000 credits, valid for one year after purchase, 1 credit per email found, packs up to 100,000 creditsEnlarge the screenshot
    Emelia credits, pricing page, read on November 4, 2026 (excl. VAT)Captured on November 4, 2026, source: emelia.io
    emelia.io
    Visit Emelia

  • Apollo.io

    Reps buying a database and sequences per seat.

    Entry price$65 per seat a month billed monthly (Basic)

    • 2,500 credits per seat a month
    • 1 credit per email, 8 per phone number
    • Unused credits expire every billing cycle
    See the screenshot (November 4, 2026)
    Top of Apollo.io’s home page: its tagline and a free sign-up formEnlarge the screenshot
    Apollo.io home page, read on November 4, 2026Captured on November 4, 2026, source: apollo.io
    apollo.io
    Visit Apollo.io

  • Lusha

    Reps revealing a few hundred contacts a month.

    Entry price$49.90 a month billed monthly (Starter, 400 credits)

    • 1 credit per email, 5 per phone number
    • Free plan with 40 credits a month
    • Annual credits reset at the end of the year
    See the screenshot (November 4, 2026)
    Top of Lusha’s home page: its tagline, a free start button and customer logosEnlarge the screenshot
    Lusha home page, read on November 4, 2026Captured on November 4, 2026, source: lusha.com
    lusha.com
    Visit Lusha

  • FullEnrich

    Teams completing emails and mobiles on their own lists.

    Entry price$29 a month for 500 credits (Pro, monthly billing)

    • Waterfall across 25+ sources
    • 1 credit per email, 10 per mobile, only when found
    • Credits roll over 3 months on monthly plans
    See the screenshot (November 4, 2026)
    Top of FullEnrich’s home page: its tagline and a free start buttonEnlarge the screenshot
    FullEnrich home page, read on November 4, 2026Captured on November 4, 2026, source: fullenrich.com
    fullenrich.com
    Visit FullEnrich

  • Dropcontact

    Teams completing email lists for their CRM.

    Entry price€29 a month for 500 credits (Starter, monthly billing)

    • Pay on success: emails not found are re-credited
    • Emails only: no mobile numbers on the pricing page
    • Carry-over only on Growth (€35 at 500 credits), while subscribed
    See the screenshot (November 4, 2026)
    Top of Dropcontact’s home page: its tagline and an enriched contact cardEnlarge the screenshot
    Dropcontact home page, read on November 4, 2026Captured on November 4, 2026, source: dropcontact.com
    dropcontact.com
    Visit Dropcontact

B2B prospecting

If you’d rather hand it off

When we build a campaign, the credit math is the easy part. The work is the list, the mailboxes, the sequence and the replies: Bridgers handles all four, on Emelia, the tool built by our group.

  • Prospect files from €0.10 per row (€0.50 with a phone number, 2,000-row minimum)
  • Sending mailboxes set up and connected
  • Email and LinkedIn sequences written for your offer
  • Replies sorted for you
  • Campaigns from €490 per campaign
Start my outreach →Cold email and LinkedIn campaigns from €490 per campaign.

Frequently asked questions

Is there a free Clay plan?

Yes: 500 actions and 100 data credits a month, 200 rows per table, no phone numbers, no rollover: about 100 work emails a month at the calculator’s rate. Paid plans get a 14-day trial. Emelia has no free plan: a 7-day trial without a card, plus 20 credits at signup with a business email.

Clay monthly vs annual: what changes?

The page opens on annual billing: Launch at $167 a month and Growth at $446, against $185 and $495 month to month. Annual plans get all credits up front; the yearly total isn’t displayed. Annual rollover is described two ways on the same page: 15% in the table, Enterprise only in the FAQ.

What happens to unused Clay credits?

Actions expire at the end of each cycle. Data credits roll over on monthly plans up to 2x the monthly amount; the rest is lost. After a cancellation, the balance drops to the new plan’s rollover limit at cycle end, and Free has none. Emelia credits stay valid a year after purchase, even after you cancel.

How much does one enrichment cost in Clay?

It depends on the data and on the page you read: 1 data credit + 3 actions per work email in the calculator, 0.5 credit + 1 action in the help center. A fully enriched record takes 6 to 20 data credits, $0.30 to $1.00 before actions. Exact provider costs only show inside the app.

Does Clay find phone numbers?

Yes, from Launch up; Free doesn’t include phone enrichment. The calculator counts 5 data credits + 3 actions per number, and the real cost depends on the provider. In Emelia, mobile numbers are searched across several providers and charged only when found.

What are the best Clay alternatives?

To find emails and send from one tool: Emelia, from €19 (excl. VAT) a month for 1,000 credits. For enrichment alone: FullEnrich ($29 for 500 credits), Dropcontact (€29 for 500 emails, no mobiles) and Lusha ($49.90 billed monthly). Apollo.io pairs a database with sequences at $65 per seat.

Why is Emelia listed first?

It’s our group’s tool, and every Bridgers campaign runs on it. What it adds next to Clay: credits valid a year after purchase, even after you cancel; one counter instead of two; mobile numbers charged only when found; and email, LinkedIn and calls in one sequence, with no per-seat price.

Get the campaign, skip the credit math

Do it yourself

Emelia: 7-day trial with no card, then from €37 a month (excl. VAT).

Try Emelia

Let us do it

Tell us who you want to reach. We come back with a file, a sequence and a launch date.

Cold email and LinkedIn campaigns from €490 per campaign.

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