Pricing · Apollo.io

Apollo.io pricing in 2026: the seat price, and what it leaves out

Apollo.io charges $65 or $99 per seat per month on monthly billing (Basic or Professional), and every person who logs in needs a seat. Each seat adds credits to a team pot that resets every billing cycle: 1 credit per email, 8 per phone number. Below: the plans on November 4, 2026, their caps, and what a team of 1, 3, 5 or 10 reps pays each month next to Emelia.

At a glance

  • Strength: A real free plan: $0, 75 credits per seat per month, 2 sequences, 250 emails a day.
  • Strength: A built-in database, advertised at 240M contacts and 30M companies.
  • Limit: You pay per seat, one per person who logs in, all on the same plan.
  • Limit: Credits expire every billing cycle, add-on credits included.
  • Limit: Basic connects 1 mailbox per user and caps sending at 250 emails a day.
  • Limit: A phone number costs 8 credits, never refunded on mobiles.
  • Limit: LinkedIn steps are manual tasks: Apollo doesn’t send invitations or messages for you.
  • Limit: Annual plans commit you for 12 months; Organization is yearly only, from 3 seats.
Top of Apollo.io’s home page: its tagline and a free sign-up formEnlarge the screenshot
Apollo.io home page, read on November 4, 2026Captured on November 4, 2026, source: apollo.io
apollo.io

Apollo.io pricing plans, per seat

Per seat per month, in US dollars, taxes excluded. The yearly figure is the monthly equivalent of a year paid upfront.

  • Free

    $0 per seat per month

    • 75 credits per seat per month
    • 2 sequences per team, 250 emails a day
    • 1 mailbox per user
    • 25 records per selection

  • Basic

    $65 per seat per month (or $49 billed yearly)

    • 2,500 credits per seat per month
    • Unlimited sequences, 250 emails a day
    • 1 mailbox per user
    • 1,000 records per selection

  • Professional

    $99 per seat per month (or $79 billed yearly)

    • 4,000 credits per seat per month
    • Unlimited Google and Microsoft mailboxes, plus 5 SMTP per user
    • Sending listed as unlimited, A/Z testing
    • 2,500 records per selection

  • Organization

    $119 per seat per month billed yearly ($149 on the monthly view), annual contract only

    • 6,000 credits per seat per month
    • 3 seats minimum
    • 15 SMTP mailboxes per user
    • 10,000 records per selection, SSO
Apollo.io pricing page on monthly billing: Free at $0, Basic at $65 and Professional at $99 per seat per month, Organization at $149 per seat, annual only, 3 seats minimumEnlarge the screenshot
Apollo.io pricing page, monthly billing view, read on November 4, 2026Captured on November 4, 2026, source: apollo.io
apollo.io

Prices checked on November 4, 2026 at apollo.io/pricing.

What the price hides. Credits are pooled across the team, granted at the start of each cycle and wiped at its end, add-on credits included. Extra credits cost $0.025 down to $0.015 each, are charged at once and renew every cycle until removed. Exporting a net-new contact with a verified email to CSV uses 1 credit. “Unlimited” sending sits under a Fair Use Policy the pricing page doesn’t detail. And Apollo’s terms of service say seats may not be decreased during a term.

What you actually pay per month

Three common setups, billed monthly on both sides, each price in its own currency. On Emelia, each mailbox handles up to 35 new contacts and 100 emails a day by default.

Swipe the table to see every column.

SetupApollo.ioEmeliaWhat to compare
One rep, 3 mailboxes, 1,000 new contacts a month$99: 1 Professional seat, since Basic connects a single mailbox€56 (excl. VAT): Start €37 (3 mailboxes, 1 LinkedIn account) plus 1,000 credits €19Emelia runs the LinkedIn steps in the sequence; on Apollo they stay manual, and 3,000 unused credits expire at month end.
Team of 3 reps, 3 mailboxes and a LinkedIn account each, 5,000 new contacts a month$297: 3 Professional seats (Organization: $357 a month, billed yearly)€146 (excl. VAT): Grow €97 (50 mailboxes, 3 LinkedIn accounts) plus 5,000 credits €49Apollo bills the headcount. Grow’s 3 LinkedIn accounts run automatically; on Apollo, LinkedIn stays manual.
Team of 5 reps, 3 mailboxes and a LinkedIn account each, 5,000 new contacts a month$495: 5 Professional seats at $99 (Organization: $595 a month, billed yearly)€204 (excl. VAT): Grow €97 plus 2 extra LinkedIn accounts at €29, plus 5,000 credits €49. The 15 mailboxes fit in Grow’s 50, and 2 extra accounts cost less than Scale (€297, 10 accounts).No price per seat on Emelia: two more reps cost two LinkedIn accounts, not two licenses.

Prices read on apollo.io/pricing and emelia.io/pricing on November 4, 2026, before taxes.

Price your team: Apollo.io or Emelia

Each rep sends from 3 mailboxes and one LinkedIn account, and needs about 1,000 new contacts a month. Apollo: Professional, the first plan that connects more than one mailbox per user. Emelia: the plan that covers the LinkedIn accounts, plus the smallest credit pack that covers the emails.

How many reps will prospect?

For 3 reps

  • EmeliaOur tool€146 a month

    Grow €97 (3 LinkedIn accounts, 50 mailboxes) + 5,000 credits €49, excl. VAT

  • Apollo.io Professional$297 a month

    about €266 a month

    $99 per seat, billed monthly; 4,000 credits per seat that expire each cycle; LinkedIn steps stay manual

Monthly prices excluding tax, checked on November 4, 2026. Dollars converted at the ECB reference rate of November 3, 2026: $1 = €0.8945 (source).

Monthly billing on both sides, before taxes, read on November 4, 2026. Emelia credits stay valid for a year after purchase; Apollo’s expire at the end of each billing cycle. Apollo Basic ($65 per seat) connects a single mailbox per user, so it is left out.

Next stepRather have us do it for you?

Targeting, sequences, sending and follow-up: we run your campaigns with the tools we built. From €490 per campaign.

Start my outreach →

Rather do it yourself? Emelia, 7-day trial with no card, then from €37 a month (excl. VAT).

Where Emelia fits

Emelia sends cold email from your own mailboxes and runs LinkedIn invitations, messages and profile visits in the same sequence, calls included. The scope differs: Apollo’s credits mostly pay to reveal and export contacts from its database. Emelia has none: you bring your list (LinkedIn, Sales Navigator, a CSV) with its emails, or pay 1 credit per email found. A mobile number costs 50 credits, searched across several providers in a cascade and charged only when found.

The price follows capacity, not seats: Start €37 a month (3 mailboxes, 1 LinkedIn account), Grow €97 (50 mailboxes, 3 accounts), Scale €297 (unlimited mailboxes under fair use, 10 accounts), all excl. VAT. Each plan comes with 500, 1,000 or 5,000 credits once, when you subscribe; after that, credits are a subscription from €19 (excl. VAT) a month per 1,000, valid for a year, even after you cancel. Sales Navigator searches are exported in the cloud, with no limit on the number of exports, from €37 (excl. VAT) a month: the SN Assistant extension only passes the search to Emelia, in one click. Try it free for 7 days.

Apollo.io alternatives and their entry prices

Entry prices as each pricing page showed them on November 4, 2026.

  • Emelia

    Our tool

    Teams that want cold email and LinkedIn in one sequence, without a seat price.

    Entry priceFrom €37 (excl. VAT) a month; credits from €19 (excl. VAT) a month per 1,000

    • Email and LinkedIn steps in the same sequence
    • No price per seat: plans scale on mailboxes, LinkedIn accounts and credits
    • Credits valid for a year, even after you cancel
    See the screenshot (November 4, 2026)
    Emelia pricing page on monthly billing: Start at €37, Grow at €97 and Scale at €297 a month, with 1, 3 and 10 LinkedIn accounts, and an extra LinkedIn account at €29 a monthEnlarge the screenshot
    Emelia pricing page, monthly view, read on November 4, 2026 (prices excl. VAT)Captured on November 4, 2026, source: emelia.io
    emelia.io
    Visit Emelia

  • Cognism

    Sales teams buying B2B contact data through a quote.

    Entry priceNo price published: Standard and Pro, after a demo

    • Both plans include 5 seats
    • Credits per seat, in a volume the page doesn’t give
    See the screenshot (November 4, 2026)
    Top of Cognism’s home page: its tagline, a demo button and customer logosEnlarge the screenshot
    Cognism home page, read on November 4, 2026Captured on November 4, 2026, source: cognism.com
    cognism.com
    Visit Cognism

  • ZoomInfo

    Sales and marketing teams buying a B2B database on a quote.

    Entry priceNo price published: “View pricing” leads to sales

    • Price set by number of licenses, features and credit usage
    • Each export costs one credit
    See the screenshot (November 4, 2026)
    Top of ZoomInfo’s home page: its tagline and a free trial form, with no priceEnlarge the screenshot
    ZoomInfo home page, read on November 4, 2026Captured on November 4, 2026, source: zoominfo.com
    zoominfo.com
    Visit ZoomInfo

  • Lusha

    Reps who reveal emails and phone numbers by the credit.

    Entry priceFrom $49.90 a month billed monthly (Starter, 400 credits)

    • 1 credit per verified email, 5 per phone number
    • Free plan with 40 credits a month
    See the screenshot (November 4, 2026)
    Top of Lusha’s home page: its tagline, a free start button and customer logosEnlarge the screenshot
    Lusha home page, read on November 4, 2026Captured on November 4, 2026, source: lusha.com
    lusha.com
    Visit Lusha

  • Kaspr

    Reps who pull phone numbers and emails from LinkedIn profiles.

    Entry priceFrom $65 per user a month billed monthly (Starter)

    • 100 phone credits a month on Starter
    • Priced per user, like Apollo
    See the screenshot (November 4, 2026)
    Top of Kaspr’s home page: its tagline, a sign-up form and its LinkedIn extension panelEnlarge the screenshot
    Kaspr home page, read on November 4, 2026Captured on November 4, 2026, source: kaspr.io
    kaspr.io
    Visit Kaspr

B2B prospecting

If you’d rather hand it off

Bridgers runs outbound campaigns for companies that would rather not manage the stack, checking what this page lists. Emelia is built by our group, and we use it on every campaign.

  • The lead file, from €0.10 per row (€0.50 with a phone number, 2,000 rows minimum)
  • Sending mailboxes set up and connected
  • Email and LinkedIn sequences written for your offer
  • Replies sorted, so you only handle the interested ones
  • Campaigns from €490 per campaign
Start my outreach →Cold email and LinkedIn campaigns from €490 per campaign.

Frequently asked questions

Is there a free Apollo.io plan?

Yes: $0 for 75 credits per seat per month, 2 sequences and 250 emails a day, Gmail accounts only according to Apollo’s FAQ. Basic and Professional have a 14-day trial. Emelia has no free plan: it offers a 7-day trial without a credit card, plus 20 credits when you sign up with a company domain address.

Monthly or annual billing on Apollo: what changes?

Annual billing brings the seat to $49 on Basic and $79 on Professional, but you pay the year upfront and commit for 12 months. You can only return to monthly when the term ends, and annual plans can’t be downgraded mid-cycle. On Emelia, yearly billing costs €370, €970 or €2,970 a year (excl. VAT).

What happens to unused Apollo credits?

They expire. Apollo grants credits at the start of each billing cycle, pools them across the team and wipes what is left at the end, add-on credits included. On an annual plan, the year’s credits arrive upfront and expire with the term. Emelia credits stay valid for a year after purchase, even after you cancel.

How many credits does a phone number cost on Apollo?

8 credits, against 1 for a verified email. Apollo charges them each time it returns a phone number for a net-new contact and refunds no credits for mobile numbers; the office line comes free with the email. So a Professional seat’s 4,000 monthly credits buy 500 numbers, or 4,000 emails, or a mix.

Can two people share one Apollo seat?

No. Apollo’s terms of service allow one seat per authorized user and forbid seat-sharing, all seats sit on the same plan, and the seat count can’t be decreased during a term. Emelia has no price per seat: its plans scale on mailboxes, LinkedIn accounts and credits.

Why is Emelia listed first on this page?

Emelia is our group’s tool and we use it on every Bridgers campaign. What it adds next to Apollo: LinkedIn steps that actually run inside the email sequence, a plan price that doesn’t grow with headcount, and credits that stay valid for a year.

Want us to run your outbound?

Do it yourself

Emelia: 7-day trial with no card, then from €37 a month (excl. VAT).

Try Emelia

Let us do it

Tell us who you want to reach: we show you the file, the sequence and the cost first.

Cold email and LinkedIn campaigns from €490 per campaign.

Book a call
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